Boutique Spotlight: Nashville Clothing Company


This month’s boutique spotlight feature Nashville Clothing Company (NCC), a hip boutique with a heart for community service located on West End Ave and Frankilin, TN. Recently, I visited the store on West End Ave, and was amazed of the original variety of clothing and merchandise available in the store. NCC offers edgy but wearable daytime fashion, with an emphasis on uniqueness. The small shop welcomes you with it’s earthen tones, rich wood flooring, and a comfortable shopping and lounging space. Store Manager, Natalie Rounion, sat down to give me all the info on one of Nashville’s best kept shopping secrets.

NCC was started by graphic designer and music industry veteran Michael Lewis and his wife Tiffany Lewis. Mr. Lewis originally started selling music artist’s t-shirts and merchandise through his partnered website Mr. Lewis and his wife wanted to expand on his business, in the option of clothing, so he and his wife opened NCC. Later they hired Natalie Rounion, who has an extensive background in fashion merchandising and fashion styling. Ms. Rounion manages both NCC locations and maintains a positive and upbeat perspective on the fashion industry in the Nashville area. She stated, “There is much room to grow within the fashion and merchandising industry in Nashville, however it’s important to maintain communication with your target customer base and your vendors. That way you can offer the best product for your client.”

NCC’s demographic is 18-35 year old who want “unexpected urban fashion.” NCC is also a winner of 2007’s Best of Nashville (Nashville Scene) Award for “Best New Boutique” and they have been featured in HER Magazine for “Best Boutique”. NCC has an extensive selection of casual shoes and boots for men and women (Converse, J Shoes, Tsubo, and Toms). Other brands offered at NCC are: Triple 5 Soul, Dex, Silver Jeans, Gola, Dolce Vita, Hanna Hatori, and Pink Studio. NCC also has original graphic t-shirts (featured above) that appeal to a large selection of their customers.

Featured above are two ways NCC helps the environment while keeping the customer in mind. In the first picture, they offer recyclable plastic clothing tags that state “Give this tag to a friend and the will get 10% off.” This is a great way to increase their customer base and encourage communication with new customers. The second way NCC helps the environment is by giving customers cool NCC designed tote-bags. When you bring the bag back to the store, you receive 10% off your entire order. Plus you have a great bag to use around town.

So give NCC a visit. Ms. Lyssa give it her personal stamp of approval. Ladies and gents will be pleased to shop together and find interesting items to enhance your style profile.

Visit 2 locations:
NCC Nashville, 2922-B West End Ave, Nashville, TN 37203
11am – 7pm (Mon. – Sat.), 12pm – 5pm (Sun.)

NCC Cool Springs, 420 Cool Spring Blvd, Suite 102, Franklin, TN 37063

10am – 7pm (Mon. – Sat.),12pm – 6pm (Sun.)

4 thoughts on “Boutique Spotlight: Nashville Clothing Company

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s