Fashion News: Dereon Sasha Fierce Collection Ad Campaign


Dereon debuted the ad campaign for the ‘Sasha Fierce’ line, of course the ad featured Beyonce wearing some of the lines featured pieces.

When asked abut the Dereon – Sasha Fierce Collection Ms. Tina Knowles (Beyonce’s Mom and Creative Director for the line) stated “The jewelry, shoes and eye wear, are really over the top.”

In this line you will find large chains made with mixed metals such as silver with gold, heavily studded shoes and oversize sunglasses such as the ones Beyoncé has been seen wearing on tour.

The clothes are said to be a little more subdued to make the accessories stand out — a one-shoulder dress, black bodysuit, fake leather jacket with oversize collar, leggings and destructed jeans with mesh and lace details lining the ripped material.”

Here is close-up of the pieces from the ad and my thoughts:

Criss-cross back-less knit dress.

Black Jumper-Dress, ‘school girl’ look.


Nice for the club, not gonna lie!

Deconstructed jeans + suspenders, rocker look.

A bit too trendy, but it will do.

The “Sasha Fierce/Lady Gaga – I don’t like pants” look.

Hmmm, *side-eye*

The ‘Basic Beyonce‘ – Tight Jeans, Tank, and heels

I’ll take it. I noticed the jeans got some reptile detailing, risky but cool.
The ’round-the way girl’ Dereon Flashy look

Not the best, but it’s OK. Teens will love it.

It’s not a bad line, but it’s Dereon, so whatev. I have to give them credit for thinking outside the box ad really appealing to their audience. There is NO DOUBT this line will be a hit with teens and juniors.

Below is another ad for House of Dereon. House of Dereon is Dereon’s exclusive collection of red carpet worthy dresses. All are RTW. I’m not gonna lie, some of the dresses are actually VERY fab. Maybe, dresses are where HOD should concentrate.

One thought on “Fashion News: Dereon Sasha Fierce Collection Ad Campaign

  1. Dang… maybe I'm trippin', but I was not feeling ANY of those clothes. lol. Dereon is definitely not a c-line I'll be shopping for. But I'll admit, the look is bold. It's just not a look for me!

    : – )


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