Welcome to my NEW #Bloggerlife series! Every month I’ll discuss an issue effecting bloggers and online influencers. This month we are discussing the recent changes with Instagram and Facebook. I’ve been blogging for almost 10 years, and I’ve learned a thing or two. The biggest thing I’ve learned is how to roll with the changes on apps that we can’t control.
If you are a blogger about that LIFE, your goal is to use your influence to help your followers and make money. Increasingly, it seems like Facebook and Instagram are pushing against that goal. What used to seem easy, now feels like it requires an advanced knowledge of marketing, perfect timing, and many sleepless nights. I’m here to tell you, that while it will take a couple changes to your regular posting schedule, I’ve got FIVE alternative tips help you when Facebook and Instagram become too overwhelming.
Yup, if you are an online influencer, you’ve heard the word ‘algorithm’ more times than you want to hear. Every three months, or so, Facebook and Instagram changes the way followers see the things we post. The biggest change in the last 30 days is Facebook moving to a ‘friends & family’ feed. Basically, all the ‘fake news’ that floated around during the election cycle proved to lower Facebook’s influence with followers, fans, and stakeholders. Since Facebook owns Instagram, your liable to see changes taking places on that platform too.
The infamous ‘algorithm’ of late 2016 hit. Facebook and Instagram limited your reach to 30% of your total follower count on average, allowed the algorithm to decide what content should be displayed in your feed, and Social Media was forever changed.- Keenan Beasley, Forbes Online
On top of the social platforms returning to a more ORGANIC timeline (yet, still not chronological), if you’re not a mega infleuncer with more than 10,000 followers, your posts being seen by less than 30% of your followers. Ever wonder why you followed someone dope, but after the first day you follow them, you never see them again? Yeah, blame the algorithm. The algorithm is set for you to interact, all the time, all day. It’s really hard to interact with all your faves when you follow a ton of people.
WHEW! So where does that leave a blogger like you, who just wants to get more readers on your posts. How can you get more EXPOSURE when you are promoting something you’ve worked hard on. I have five tips for you:
- Keep your website updated – I know so many bloggers who don’t BLOG anymore! I know we’ve gotten used to posting a pretty picture and walking away. But, if you’re hoping to get discovered by a brand, you need more to stand on than a couple like on Instagram and Facebook. Also, remember Vine? Yeah, it’s gone now! If those creators didn’t save those amazing micro-videos, their content is gone! But if you own your website, you have control over where it lives, when it’s posted, and how long it’s available for followers to see. Keep your website updated!
- Don’t doubt face-to-face networking – We’ve gotten SO used to the ease of online marketing, that we often forget about good ol’ face-to-face contact. Last week, I was invited to my friend’s work event. I’m an introvert, but I know when to turn it on when I need to. Anyway, a couple convos with the creator of the event, I was asked to do a short presentation about my book, Jack and Ahlia. Ended up selling some books and making a couple new contacts! Get yourself some business cards, take yourself to a networking event, and tell people about your blog!
- Work on a newsletter – Trying to get your work seen by more people, send your links directly to your followers via a newsletter. Many followers don’t jump on Facebook and Instagram as frequently as content creators. But, they ALWAYS check their email. Sending a newsletter to your followers, even once a month will help you see an increase in visits to your blog and your connected social platforms.
- Put some work into other social platforms: Not getting the love you deserve from Instagram and Facebook? You know Twitter, Tumblr, and Snapchat all exist! And, they are still chronological! That’s a whole new audience looking for content. Commit to a new platform, engage for about a week, and see your stats jump.
- Pay attention to what your followers like – If you are trying to be the best influencer in your city, your region, and hopefully your country, you have to be strategic. If you notice your followers like more of one type of content than the other, give them what they want. I’ve noticed that followers love when I posted photos of me wearing cute outfits, not so much if I post an abstract photo, so I gave them more outfit posts and less fluff.
It’s 2018, there’s enough eyes for all of us to get more eyes on our content. Stay consistent and creative and watch your numbers rise!