How do you produce amazing blogs when you have zero dollars in your bank account? Let’s talk about it! ‘I love us FOR REAL!’, but a lot of bloggers are BROKE. Don’t let these photos fool you. Sometimes, the blog barely gives you enough money for a cup of coffee. Below, I give you FIVE tips to help turn a profit, gain popularity, and not lose your mind in this #BloggerLife!
I’ve been blogging for almost 11 years and the number one question I receive is, “How do you make money by blogging?” I would love to fill the listener’s ear with stories about sponsored trips, mailboxes full of products, and closets filled with clothes. But truthfully it takes ALOT of hard work to get to that level.
Truth is, most bloggers make $3.50 a day! A recent survey of 1500 bloggers told the real story: 7% surveyed make $1000 – $10k a month, while 9% make over $10k but FAR less than a million (source). With more than THREE MILLION bloggers out there, you have to be really CONSISTENT to get to the top. Oh yeah, most bloggers have a FULL-TIME job (like me) and they blog! It’s tiring and It’s hella frustrating as you attempt to balance two lives while not comparing your blog to the girl who’s ‘not as cute as you’ but still posting pictures from Paris!
How much you could make would depend on several factors, including how often you blog, the quality of your content, how competitive your topic is, and how effective you are at building an audience and generating traffic. Plus a generous sprinkling of luck.
So let’s focus on the PLAN. Many think you need to have BIG BUCKS to create these gorgeous blog posts. And while that may be true, some practical techniques can get more eyes on your posts and more coins in your pockets. Let’s get started.
- Ask Questions, Make Friends, Join Groups – New blogger, new niche, or new routine? It’s time for you to ask questions and make friends. Before you write your first paragraph, identify bloggers in your niche. Send emails that ask SPECIFIC questions about growth and failures. Offer to buy them a cup of coffee for their time. Make friends with new bloggers, like you. Join blogging groups that discuss your frustrations. I gurantee these actions will help you save money in the LONG RUN. People are always eager to share stories of success and failure. Glean from them! BONUS: New blogger friends can be a source of sharing when it comes to equipment, photography, and ‘plus one’ invites to swanky activities.
- Teach Yourself – Yes, girl, USE THAT GOOGLE MACHINE! Before you could buy these blogging classes and online tutorials, you just had to RESEARCH. I taught my self some Level 1 coding, I taught myself how to use my iphone effectively, I taught myself how to edit photos, and even I taught myself how to do my make-up better. All by doing my googles and watching HOURS of YouTube! Whatever you are trying to learn, I gurantee theres a FREE way to figure it out. Then, revert back to step 1, ask a friend to help too.
- Join #TeamRepeat – When it comes to blogging, photos go a long way! Followers are visual and there’s no getting around the fact that you need photos for your blog. As a style blogger, I always feel ADDED pressure to give you the fashionable looks. When you are a NEW blogger, take a couple photos, and repeat them on your social media posts and EVEN your blog. The photos I’m using today, were used in a 2016 post about Nashville Fashion Week. Remember, everyday you are gaining new followers who have NEVER seen your photos or your posts. Repurpose previous photos, update older blogposts, and keep sharing links on social media.
- Write Guest Posts – Yes, want to get more eyes on your posts without spending money? Provide you blogging services to a business owner, family member, or fellow blogger. It’s a great way to make some quick cash and a way to promote your content. Also, as you practice your writing skills, it makes you more valuable to brands. They’ll know you are capable of writing great posts.
- Budget for your blog – As the saying goes, “you have to spend money to make money.” When I first started blogging, I spent way too much money too early in the game. When I revamped my blog, five years in, I set up a blog budget. I may not be able to afford my favorite photog for EVERY post, but I can save money to pay her for my most important posts. I may only have $50 to spend on my blog, I can buy new business cards or pay for my domain. Those are small money saving actions that can help you turn a major profit . . . in the long run.
- BONUS: MAKE A BLOGGING SCHEDULE AND STAY CONSISTENT! – even when I didn’t have fancy outfit of the day photos and I wasn’t getting invited to events. I still blogged FIVE DAYS A WEEK! The archives are there, take a look. I couldn’t afford Louboutin shoes (still can’t), but I did my googles, sourced some photos, did some research and wrote a post about Louboutin Shoes! That post got me invited to the Green Hills Nordstrom Grand Opening in 2011. If you are travel blogger, that can’t travel yet, write posts about your DREAM vacations. I’m telling you, it works. As I developed my niche and my interests, I posted less but with more intention. Still, my readers can expect at LEAST two posts a week. Try consistency before you spend a DIME!
You notice I didn’t talk about getting attention from brands. That’s a whole other topic that I’m STILL working on. But what’s the point of you EXPECTING a brand to use you, if you can’t build a following, write fresh stories, and use your resources? You worried about the wrong things!
If you can master the tips above, you’ll see your readership jump! Be more than a pretty face, help someone with your posts. Yes, girl, blogging is usually a hobby that turns into a passion project that CAN turn into a full time job. Blogging is frustrating, but if you stay consisitent, make friends, budget, and do your research, you’ll make it in the blogging game!
I believe in YOU! Did these tips help? Need more help getting started? Book a one-on-one strategy session