Last Friday, the streets were buzzing with news that Instagram was testing a feature that would remove likes from posts. THE HORROR! How are we to know if everyone is lusting over our new sneakers, amazing vacation, cute bae, or bangin’ outfit?
The Top Five platforms (Facebook, Instagram, Twitter, Snapchat, and Youtube) all use some sort of ‘like’ system as a way to show engagement from followers. To imagine a world without am IMMEDIATE response to online content is tricky (and almost unheard of). What does this mean for actual blogger-influencers who report those stats to brands? How would we mesure our influence?
Let’s get down to the nitty-gritty. A spokesperson from Instagram said that, they are “Exploring ways to reduce pressure on Instagram . . .” and it, “is something we’re always thinking about.” However, removing likes isn’t happening anytime soon. Instagram is still trying to get rid of FAKE likes and companies who sell non-organic engagement. So, like, put down you torches and pitchforks, calm down, and keep reading. Because, if the option is being discussed, that means changes ARE coming.